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Privacy & Cookie Policy

Introduction

SapienAI Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy and Cookie Policy explains how we collect, use, and safeguard your personal data when you visit our website and engage with our B2B services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

1.1 Personal Data

We may collect and process the following personal data about you:

  • Identity Data: First name, last name, job title.
  • Contact Data: Email address, telephone number, postal address.
  • Business Information: Company name, business address, business registration details.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • Usage Data: Information about how you use our Website and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

1.2 How We Collect Your Data

  • Direct interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
  • Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
  • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources.

2. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To register you as a new contact or customer.
  • To process your enquiry and later deliver your order, manage payments, fees, and charges.
  • To manage our relationship with you.
  • To administer and protect our business and this Website.
  • To deliver relevant Website content to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our Website, products/services, marketing, customer relationships, and experiences.
  • To make suggestions and recommendations to you about goods or services that may be of interest to you.

3. Disclosure of Your Data

We may share your personal data with the following parties for the purposes set out in section 2:

  • External Third Parties: Service providers who provide IT and system administration services, professional advisers including lawyers, bankers, auditors, and insurers, and HM Revenue & Customs, regulators, and other authorities.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Withdraw consent.

7. Cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site.

7.1 What Are Cookies?

Cookies are small pieces of data stored on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.

7.2 Types of Cookies We Use

  • Strictly necessary cookies: These are cookies that are required for the operation of our Website.
  • Analytical/performance cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it.
  • Functionality cookies: These are used to recognise you when you return to our Website.
  • Targeting cookies: These cookies record your visit to our Website, the pages you have visited, and the links you have followed.

7.3 Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly.

8. Third-Party Links

Our Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.

9. Changes to This Policy

We keep our Privacy and Cookie Policy under regular review. This version was last updated on 2nd July 2026. We may revise this policy at any time by updating this page. Please check back frequently to see any updates or changes.

10. Contact Us

If you have any questions about this Privacy and Cookie Policy, including any requests to exercise your legal rights, please contact us:

  • Full name of legal entity: SapienAI Ltd
  • Email address: info@sapienai.uk
  • Registered address: 13 Vansittart Estate, Windsor, England, SL4 1SE

11. Complaints

If you have any complaints about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) on 0303 123 1113 or at ico.org.uk/concerns, or any other relevant supervisory authority should your personal data be processed outside of the UK and if you believe that your data protection rights have not been adhered to.